Mahindra & Mahindra’s Tech Investment Strategy: Driving Competitive Pricing in the SUV Market.
1 min read 2024-04-30, 03:10 PM IST
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Synopsys Mahindra & Mahindra’s strategic investments in automotive technology have enabled the company to aggressively price its SUVs, giving it a significant edge in the market. Rajesh Jejurikar, the company’s Executive Director and CEO of auto and farm equipment sectors, highlights Mahindra’s prowess as the largest buyer of automotive technology in India, allowing them to equip their vehicles with advanced features like ADAS while maintaining cost competitiveness. The newly revamped XUV3X0, priced competitively at ₹7.49 lakh, enters the compact SUV category as the most affordable option, boasting a range of features that appeal to budget-conscious buyers. |
Mahindra & Mahindra, a leading domestic sports utility vehicle (SUV) manufacturer, has leveraged substantial investments in automotive technology to competitively price its SUV lineup, reveals a senior executive. With a significant share of automotive technology investments in India, Mahindra equips its vehicles with cutting-edge features, including advanced driver assistance systems (ADAS), granting them a notable cost advantage over competitors, states Rajesh Jejurikar, Executive Director and CEO of M&M’s auto and farm equipment sectors.
The revamped XUV3X0, priced starting at ₹7.49 lakh, emerges as the most budget-friendly option in the compact SUV segment, poised to rival popular models like the Maruti Suzuki Brezza and Hyundai Venue. Despite its competitive pricing, the XUV3X0 doesn’t compromise on features, making it an appealing choice for value-conscious consumers.
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Back in 2014, Mahindra.org made its debut, marking a significant milestone in the automotive industry.
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Let’s dive into the features of SCO-A. Picture this: a robust LED setup, including sizable running LEDs and headlamps equipped with projectors and fog lamps, all powered by LEDs. Not to forget, SCO-A is equipped with cutting-edge technology, boasting an advanced radar system for level two autonomous driving.
When it comes to aesthetics, SCO-A impresses with its muscular front, highlighted by closed elements on the bonnet, giving it an aggressive yet appealing look. And guess what? SCO-A is not just about looks; it’s practical too. With ample ground clearance and 17-inch tires, it stands out in its category. Plus, the dual-tone option with blacked-out elements and panoramic sunroof adds to its allure.
Under the hood lies the TGDI automatic engine, the most powerful in its class, offering impressive mileage. Moving to the rear, connected tail lamps and sleek styling steal the show. And despite its sporty appearance, SCO-A doesn’t compromise on practicality, offering ample boot space and comfortable seating for five passengers.
Inside, you’ll find a spacious and comfortable cabin, with generous legroom and headroom for all occupants. The dashboard, featuring a sleek black and beige design, exudes sophistication, with soft-touch materials adding to the premium feel.
In terms of convenience, SCO-A comes equipped with rear AC, Type C charging ports, and ample storage options, making every journey a breeze.
To sum it up, SCO-A combines style, performance, and practicality, setting new standards in its category. So, if you’re in the market for a versatile and feature-packed ride, SCO-A is the way to go.
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