The latest ad campaign featuring Bollywood actor Ranveer Singh alongside adult film star Johnny Sins has sparked a whirlwind of reactions, with opinions ranging from enthusiastic support to outright criticism. While some have hailed the campaign’s boldness and creativity, others, like television actress Rashami Desai, have labeled it as “humiliating.” Amidst the controversy, voices from the small screen have joined the conversation, offering their perspectives on this unconventional collaboration.

Rashami Desai, known for her roles in popular television serials, took to social media to express her disapproval of the ad featuring Singh and Sins. Desai criticized the advertisement, particularly the saas-bahu parody aspect, as she deemed it demeaning and inappropriate. Her comments added fuel to the already fiery debate surrounding the campaign, prompting further discussion about the portrayal of women in media and advertising.

On the other hand, actor Nakuul Mehta, also from the small screen fraternity, offered a contrasting viewpoint. Mehta praised Singh’s performance in the ad, humorously remarking, “Acing my day job and how.” His lighthearted response highlighted the diverse range of opinions within the entertainment industry regarding the controversial campaign. (also read: Bigg Boss 17; Abhishek Shocks with a Hard Hit on Samarth Actor Riteish Deshmukh Supports Samarth).

The ad itself, a collaboration between Bold Care, a Sexual Health and Wellness brand, and two seemingly disparate personalities—Ranveer Singh and Johnny Sins—has been a topic of intense scrutiny since its release. Bold Care’s decision to feature Singh, known for his bold fashion choices and unconventional roles, alongside Sins, a figure from the adult entertainment industry, raised eyebrows and sparked curiosity.

The advertisement, a parody of traditional Indian soap operas, presents Singh and Sins in exaggerated roles typically seen in saas-bahu dramas. The comedic tone and over-the-top performances aim to draw attention to the campaign’s message of promoting sexual health awareness. However, the use of such exaggerated stereotypes has drawn criticism from some quarters, who argue that it reinforces harmful gender norms and perpetuates stereotypes about women.

Despite the controversy, the campaign has found supporters within the entertainment industry, particularly among actors who appreciate Singh’s willingness to push boundaries and engage in unconventional projects. They see the ad as a refreshing departure from traditional advertising norms, with its bold approach sparking conversations and challenging societal taboos surrounding sexual health.

Singh’s involvement in the campaign reflects his ongoing commitment to using his platform to address important social issues. Known for his outspoken nature and fearless attitude, Singh has never shied away from controversial topics or unconventional projects. His collaboration with Bold Care and Johnny Sins demonstrates his dedication to promoting awareness and openness regarding sexual health.

While opinions on the ad may remain divided, one thing is clear It has succeeded in sparking a conversation. Whether viewed as a bold and innovative initiative or a misstep in taste and judgment, the campaign has undeniably captured the public’s attention and generated widespread discussion about the portrayal of sexual health in media and advertising.

As the debate continues to unfold, it serves as a reminder of the power of advertising to influence public perceptions and shape cultural narratives. Whether the ad will ultimately be remembered as a groundbreaking moment in sexual health advocacy or a cautionary tale about the dangers of crossing boundaries remains to be seen. Nevertheless, one thing is certain. It has left an indelible mark on the landscape of contemporary advertising and sparked important conversations about societal norms and values.